“Ideas that really inspire the imagination”
Michael Hodgson – Managing Director, Rights – Channel 4
“An intelligent brand sponsorship company”
Ardi Kolah - Author, Journalist and sponsorship columnist
“Good God! They’re good!”
Dick Turpin – Managing Director, Artemis Fund Managers
Why QM?
Traditionally, sponsorship has been used as a rather blunt instrument – a dull, passive and often lazy indulgence in the reflected glittering glory, values and associations of sport, music, culture and the arts.
QM set out to change all that.
What is QM?
QM is essentially a creative company; a company that creates ideas and involvement strategies for brands. We strive to see what a lot of people have seen but to think what nobody else has thought.
Much of what we do is in sponsorship; and for good reason. In marrying a brand with a rights holder or media owner we’re presented with rich material for creating new stories, new reasons to talk to customers and new ways to engage them for longer.
Indeed, sponsorship is more than simply a chance to borrow someone else’s audience for a while; it’s an opportunity to create your own. If executed intelligently then sponsorship can reach new audiences, assert or reposition brand values, spark interest, ignite conversations and inspire people to engage. It is a tremendously powerful, and increasingly abused, tool in the marketer’s armoury.
Our Philosophy
“The two most engaging powers of an author are to make new things familiar and familiar things new”
Dr. Samuel Johnson
And we feel the same about our role as sponsorship marketers. Our job is to make brands interesting – be they doyens of advertising or fresh brand saplings finding marketing daylight. We love what we do - creating and finding the stories that connect brands to the audiences they seek.
And it’s what QM do best.
Our Vision
Our vision is to turn sponsorship thinking on its head. We put the ‘marketing’ back into sponsorship. We aim to reintegrate sponsorship into the marketing mix to make it part of not apart from other brand or product communications.
We aim to leverage entertainment to fuel audience engagement with brands because it is our belief that brands often find themselves running out of new and interesting things to say.
We also believe that by selecting an appropriate rights partner we can create a new and exciting chapter in the story of a brand; and in the process capture the imaginations of a whole new readership.
We call our approach Sponsorship 2.0.
Sponsorship 2.0
Sponsorship 2.0 values customer data as much as it does brand values. It starts with a desire to satisfy the needs of the business while delivering on the ambitions of the brand. S2.0 seeks to capture the imagination and harness the power of community. It requires a lack of bias for channels or media. It necessitates lateral thinking and a freedom to explore ideas without fear of ridicule.
We are passionate about creating new things. We seek to invent not prevent.
Spotting the Symptoms
Brands looking for an ego boost often go looking to hook up with entertainment brands. The Music and Sport guys notably have lots of exciting consumer friends. Let’s face it they’re an attractive bunch to hang out with.
However, the pretty people in entertainment are seldom cheap dates and fitting in with the new crowd is not easy. Many are the consumer or finance brands that find themselves at the bar all night buying the ‘fun crowd’ drinks. It can be an expensive business and when the money runs out so can all the new found friends. Frankly, anyone can write a big cheque.
How can QM help?
QM develops intelligent and innovative ideas that fuse brands with rights holders and media with authenticity and credibility. And importantly for mutual benefit. We splice together the genes of both brand and rights holder to create unique, new assets and entities; assets that really do add value; entities that are worth getting to know.
In short, we help brands find their mojo:
- We leverage entertainment to reach, involve and capture new and shared audiences to build brands and profitable customer relationships.
- We guide our clients through the maze of rights creation and negotiation, sponsorship activation and evaluation ensuring our clients reach their new audiences credibly, effectively and with authority.
- We ensure that brand sponsorship works hard to deliver on business objectives as well as brand ambitions.
But don’t just take our word for it...
For further information please feel free to get in touch:
Andrew McMorran
Andrew@QuickMcMorran.com
+44 7973 659 176
Rob Quick
Rob@QuickMcMorran.com
+44 7884 111 549